Gender equality in Media

The Media industry shows a balanced gender distribution at the non-management level. As careers progress, however, the proportion of women decreases. At the top management level, only 1 in 4 positions are held by women. The gap in women’s representation is largest between non-management and lowest management. However, beyond the lowest management, women seemingly face fewer obstacles to advance in Media than in the total GIR sample.

Gender distribution by management level - Media

Women
Men
Top management
25%
75%
Middle management
28%
72%
Lower management
35%
65%
Lowest management
42%
58%
Non-management
53%
47%

The Media industry demonstrates a balanced pipeline by promoting an equal proportion of women to the lowest and lower management positions, which contributes to increase the percentage of women at this level. Challenges arise when it comes to advancing women into middle and top management positions. This is because the share of women in promotions is lower than their representation in lowest and lower management, indicating that the internal talent pipeline is not used to its full potential.

Female talent pipeline – Media

For the Media industry, a GCI of 2.7 shows that women face significant hurdles in career progression to the middle and the top management levels.

There is a deviation of 18 percentage points between the employment percentages of women in non-management and top management. This deviation seems to indicate that women are expected to increase their employment percentage significantly to achieve a top leadership position. The gap for men is considerably smaller. This puts women at a considerable career disadvantage.

Employment percentage by gender and management level

Women
Men
Top management
Middle management
Lower management
Lowest management
Non-management