AI for Inclusion: Leveling the Playing Field

#digitalproficiencyai #talentmanagement #inclusion

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Initial Situation

When the AI wave hit, we weren’t starting from zero. The foundations were already in place. Handing people a powerful tool and trusting them to run with it sounds empowering. In practice, it can quietly create a divide. Within a couple of months, three patterns emerged: a confident group raced ahead, a large middle hesitated, and many carried on as before. Left alone, the divide becomes a capability gap and eventually an opportunity gap.

Action

Our biggest shift has been in how we teach, shifting from generic ‘how to prompt’ sessions to rebuilding learning around real problems people actually face: use-case centric training, small and frequent skill labs, peer sharing, reverse mentoring (AI-fluent juniors coaching senior leaders), a named Chief AI Officer, and bold experimentation inside a safe, governed environment.

Outcome

90% of EY people are trained on AI basics. From potential to scale in 12 months, experimentation is now execution. Quality and clarity of outputs are rising, narrowing the gap between ‘AI natives’ and colleagues who previously held back.


 

This Best Practice is part of the Gender Intelligence Report 2026.

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Initial Challenge

Our Journey | AI as a strategic priority

When the AI wave hit, we weren’t starting from zero. Two foundations were already in place:

  • Leadership commitment anchored in strategy. Our journey began years ago with significant investments in AI technology, platforms and tools. It is fully embedded in our All In strategy and leadership expectations, with two that work together: “Embrace AI to elevate thinking, creativity and impact” and “Create a psychologically safe environment.” AI delivers better when people feel safe to learn and explore.
  • Equal access, by design. Our own LLM platform, EYQ, followed by Microsoft 365 Copilot, were rolled out to every employee, not to selected roles and ranks. AI is also being built directly into our core processes. For example, AI-powered tax and audit workflows.

Strategy set. Tools in every hand. What remained was sustainable adoption and how we work.

 

Where equal access stops and adoption begins

Handing people a powerful tool and trusting them to run with it sounds empowering. In practice, it can quietly create a divide.

Some people love innovation and change, to deep-dive, tinker and self-teach. Others don’t. Not because they can’t, but because that’s not how they learn or where they want to spend their energy.

“All talent in our firm, from the most junior to the most senior, need to work with AI. When organizations ensure equal access to tools, learning and real application, we have a big opportunity to help our people thrive and accelerate progress on topics like the gender gap.”

Jennifer Mathias, Chief Talent Officer, EY Switzerland

Within a couple of months, three interesting patterns emerged:

  • A confident group raced ahead.
  • A large middle hesitated.
  • Many carried on as before.

There is a gender dimension to these patterns as well.

Research confirms that globally, 47.8% of men use generative AI compared to 39.3% of women. At work, women are 22% less likely than men to be regular AI users and are 32% more likely to fear being seen as “cheating.” 1,2

Left alone, this divide becomes a capability gap and eventually an opportunity gap.

Goals

The goal was to move from equal access to equal adoption, ensuring that every employee, regardless of how they learn or where they sit in the organisation, can and does work with AI in daily work, and to ensure that the adoption model actively closes the gap rather than widens it.

 

Approach

What we changed: from general training to real business use cases

Our biggest shift has been in how we teach. We are shifting from generic “how to prompt” sessions and rebuilding learning around real problems people actually face:

  • Use-case centric training. Sessions now include real business challenges. E.g. “I get 20 reports and need to consolidate them.” We walk through starting point → what we tried → what didn’t work → how we fixed it → why it worked out now. That approach helps people to understand the mechanisms behind prompts and tells people not to give up the first time something fails.
  • Small and frequent beats big and perfect. Short, regular sessions are easier to launch, stay aligned with the latest advancements, and keep people learning continuously.
  • Peer sharing is the engine. No central curriculum matches a colleague showing their own use case. Sharing prompts, wins and workarounds has done more for adoption than any top-down course.
  • Reverse mentoring. AI-fluent juniors coach senior leaders. Seniors gain applied skills; juniors gain visibility; the firm gains resilience.
  • A named owner. Adrian Ott, our Chief AI Officer, turns AI strategy into daily practice for our own teams and for the clients we serve. Without someone owning it, momentum stalls.
  • Safety and governance as courage-builders. Experiment boldly, fail fast, scale what works inside a secure, governed environment. Reinvest time won into client value and continuous learning.

“Stop teaching people how to prompt. Instead, solve their real business problems with them, because that’s what makes AI feel relevant and leveraged. Encourage them to keep trying, since what didn’t work yesterday often works today. And run small, frequent skill labs rather than one perfect training. They keep pace with rapid advancement, build momentum and let people learn from each other.”

Adrian Ott, Chief AI Officer, EY Switzerland

Result

  • 90% of EY people are trained on AI basics.
  • From potential to scale in 12 months – experimentation is now execution.
  • Quality and clarity of outputs are rising, narrowing the gap between “AI natives” and colleagues who previously held back.

 

Why this matters for women

AI democratizes knowledge. People are now less dependent on pedigree, education or years of experience, and more able to contribute based on judgment, curiosity and purpose. That shift disproportionately benefits people previously held back by structural or confidence barriers.

Specifically, AI helps level the playing field for women in three ways:

  1. Closes the confidence – competence gap. Research shows women often step forward only when they feel fully qualified. AI turns “I’m not sure I can” into “I can try”, and that translates into bolder career moves, because it helps to learn faster, solve problems more efficiently, and contribute more confidently.
  2. Softens structural barriers. Supports reskilling after career breaks, enables less biased talent decisions when designed well, and frees time for leadership work.
  3. Shifts value toward uniquely human skills. As AI takes over routine tasks, value moves to skills like empathy, collaboration and developing others which are areas where research shows women often score highly.3

 

Why this matters for women

AI democratizes knowledge. People are now less dependent on pedigree, education or years of experience, and more able to contribute based on judgment, curiosity and purpose. That shift disproportionately benefits people previously held back by structural or confidence barriers.

Specifically, AI helps level the playing field for women in three ways:

  • Closes the confidence-competence gap

Research shows women often step forward only when they feel fully qualified. AI turns “I’m not sure I can” into “I can try”, and that translates into bolder career moves, because it helps to learn faster, solve problems more efficiently, and contribute more confidently.

  • Softens structural barriers

Supports reskilling after career breaks, enables less biased talent decisions when designed well, and frees time for leadership work.

  • Shifts value toward uniquely human skills

As AI takes over routine tasks, value moves to skills like empathy, collaboration and developing others – areas where research shows women often score highly.


 

Lessons learned

  • Preparation helps, but the speed might still surprise you. Build the muscle to adapt, not just the plan.
  • Access is the start line, not the finish line. Adoption is where inclusion is won or lost.
  • Peer sharing and real business use cases beat top-down training every time.
  • Mindset beats toolset. The question is not how to use AI, but where and why.
  • Someone has to own Everyday AI. Without a named leader, momentum stalls.

 

Our message: AI is a powerful equalizer and a powerful amplifier of inequality. Which one it becomes is a leadership choice.

Our recipe: a strong foundation of long-term investment and clear leadership commitment and expectations, equal access to the same tools for everyone, and an adoption model built on real business use cases, peer sharing and psychological safety.

Done well, AI does what we believe it should: level the playing field, and make our smart people smarter.

 

Sources:

[1] Global Evidence on Gender Gaps and Generative AI Over Time; Cranney, Delecourt, Koning; HBS Working Paper 25-023, revised May 2026

[2] The Gender Gap In AI Use – And What’s Driving It, According To Lean In Survey; Kim Elsesser; 2026

[3] Jack Zenger and Joseph Folkman, “Women Score Higher Than Men in Most Leadership Skills,” Harvard Business Review, June 25, 2019.


 

Information & Contact

For more information about this Best Practice, reach out to the author:

Margit Vunder
Culture and Inclusiveness, Talent Team, EY
margit.vunder@ch.ey.com

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